Last updated [___], 2025
Your privacy matters to Parking Management Company LLC (the “Company,” “we,” or “us”). This Privacy Policy explains how we collect, use, share, and protect Personal Information (as defined below) about you. We also provide information regarding how you can access and update your Personal Information and make certain choices about how your Personal Information is used.
The Privacy Policy covers our collection, use, and disclosure of information including through online activities (e.g., via web and mobile services, including any web sites operated by us, and our Software (as defined below), however accessed and/or used, whether via personal computers, mobile devices, or otherwise) or related to the use of parking or other services, by the Company (together, the “Services”). This Privacy Policy also applies to your use of interactive features or downloads that (i) we own or control, (ii) are available from us through the Services, or (iii) interact with the Services and post or incorporate this Privacy Policy. BY USING OUR SERVICES OR BY OTHERWISE GIVING US, OR ALLOWING US TO ACCESS, YOUR INFORMATION, YOU AGREE TO THE TERMS OF THIS PRIVACY POLICY.
Depending on where you reside, the U.S. State Consumer Privacy Notice may apply. Please refer to that section for state-specific disclosure requirements and information about exercising certain privacy rights.
For employees, individual independent contractors, and job applicants located in California, please see additional notices applicable to you in the California Workforce and Applicant Privacy Notice below.
We may update or modify this Privacy Policy at any time by posting the amended version to our Services and including the effective date of the updated version. We will announce any material changes to this Privacy Policy by posting the amended version on our Services. You should visit this page regularly to review any changes. By accessing and/or using our Services, you accept and agree to the terms of this Privacy Policy and the use of your data and Personal Information (defined below) as described in this Privacy Policy.
Please review the following carefully so that you understand our privacy practices. If you do not agree to this Privacy Policy or any subsequent modifications, do not use any of our Services or give us any of your information. In addition, please review our Terms of Use, which apply to your use of our Services.
How to Contact Us.
You can update your preferences and information by updating your contact information through the Services or contacting us at the e-mail address or phone number below. Additionally, if you have any questions or concerns about our use of your Personal Information (defined below) or our security and privacy activities, please do not hesitate to contact us through any of the methods below.
Phone: 615-352-0415
Email: termsofuse@parkingmgt.com
You can write to us at:
Parking Management Company LLC
Attn: General Counsel
3713 Charlotte Avenue
Nashville, TN 37209
Information We Collect.
Information You Provide to Us.
We obtain information about you and your use of the Services when you visit our Services, sign up to receive communications from us, reserve or use a parking space, or otherwise interact with us. The information we collect can include Personal Information or non-Personal Information. “Personal Information” is any information that may identify, relate to, or be capable of being reasonable linked, directly or indirectly, with a particular identified or identifiable person or household. The Personal Information we may collect includes information such as your name, address, telephone number, email address, license plate number, photos, geolocation, payment information, and transaction history (e.g., vehicle details and parking activity). We may collect this information through various forms and in various places, including through the Services (e.g., via digital payment software, license plate recognition cameras, parking enforcement personnel, valet drivers, text messages [as further described in Section 3 below], or when you otherwise interact with us), from third parties such as our vendors and partners, or from public records.
You may also provide us with Personal Information in connection with filing a claim through our Services concerning damage to a car. When filing a claim, you may provide your name, email address, physical address, vehicle make and model, vehicle license plate, and any pictures or further descriptions you choose to provide.
License Plate Recognition Technology
We may use automated license plate recognition technology (“LPR”) to capture and process images of your license plate. We use this information to identify your vehicle and account, which allows us to associate your parking session with your account, to determine your fee for using our Services, and to automatically process your payments for using our Services. We may disclose information collected through LPR systems as described in the How We Disclose Your Information section below. We implement measures to limit access to the LPR systems and information captured by those systems to those of our employees and independent contractors who have a legitimate business purpose in accessing such systems, who are those employees that need access our parking administration systems and information technology employees and contractors who support such systems. We train those employees and independent contractors on the appropriate use of confidential and Personal Information, including information collected from the LPR systems. We also implement measures designed to monitor and protect the security of our LPR systems and information collected by those systems and to ensure they are only used in compliance with applicable law. These measures include technical controls that limit who may access that data and that log when that information is accessed and physical security measures to protect the facilities and devices where that information is stored. Although infrequent, the data collected by LPR systems may be incomplete or inaccurate. Individuals may contact us through one of the methods listed in the How to Contact Us section to correct any inaccurate information we have collected through our LPR systems. We will retain information collected through our LPR systems as described in the Retention of Personal Information section below.
Information Collected as You Access and Use Our Services.
In addition to any Personal Information or other information that you choose to submit to us or that we collect from third parties or public sources, we and our third-party service providers may use a variety of technologies that automatically (or passively) collect certain information about your interactions with our online or mobile Services and technical information whenever you visit or interact with the online or mobile Services (“Usage Information”). This Usage Information may include the browser that you are using, the URL that referred you to our Services, the QR code or SMS code that directed you to our Services, all of the areas within our Services that you visit, and the time of day, among other information. We may use Usage Information for a variety of purposes, including to enhance or otherwise improve the Services. In addition, we may collect your IP address or other unique identifier (“Device Identifier”) for your computer, mobile, or other device used to access the Services (a “Device”). A Device Identifier is a number that is automatically assigned to your Device used to access the Services, and our computers identify your Device by its Device Identifier. Usage Information may be non-identifying or may be considered Personal Information.
A few of the methods that we, or our third-party advertising and analytics partners, may use to collect Usage Information include, without limitation, the following (and subsequent technology and methods hereafter developed), as further described below: cookies, web beacons, and embedded scripts.
Cookies.
A cookie is a data file placed on a Device when it is used to access the Services. Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our webpages. Cookies work by assigning a number to the user that has no meaning outside of the assigning website.
If you do not want information to be collected through the use of cookies, your browser may allow you to deny or accept the use of cookies. Cookies can be disabled or controlled by setting a preference within your web browser or on your Device. If you choose to disable cookies on your Device, some features of the Services may not function properly or may not be able to customize the delivery of information to you.
You should be aware that the Company cannot control the use of cookies (or the resulting information) by third parties, and use of third-party cookies is not covered by our Privacy Policy.
Web Beacons.
Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our web and mobile pages and messages. The web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored in a user’s computer hard drive, web beacons are embedded invisibly on webpages and are about the size of the period at the end of this sentence. Web beacons or similar technologies help us better manage content on our Services by informing us what content is effective, count users of the Services, monitor how users navigate the Services, count how many emails that we send were actually opened, or to count how many particular articles or links were actually viewed.
Embedded Scripts.
An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third-party service provider, is active only while you are connected to the Services, and is deactivated or deleted thereafter.
Information Collected by Software.
Our Services may be provided through web-based software (“Software”). You agree that we may collect and use technical data and related information derived from your use of the Software, including but not limited to Device Identifiers and Usage Information.
When you use any of our Software, we may collect and store some or all of the following information from your Device and use of the Software, including without limitation:
We may use information automatically collected by the Software to customize Services for you and to operate and improve our Services. We may also use this information to create aggregated and anonymized information to determine which Software features are most popular and useful to users, and for other statistical analyses, or to prevent, discover, and investigate violations of this Privacy Policy or the Terms of Use, and to investigate fraud, chargeback, or other matters.
How We Use Information We Collect.
By providing your telephone number to us, you consent to receive informational and marketing text messages and/or push notifications from or on behalf of us and/or our partners and suppliers. You may opt out at any time by contacting us through one of the methods listed in the “How to Contact Us” section above. Data obtained from you in connection with text messages may include your telephone number, your mobile carrier’s name, and details of the message (date, time, and content). For more information about our mobile text program, please see Section 4 (Text Messages) in our Terms of Use.
The credit card information you provide is not stored by us but is stored and used by our third-party credit card processors in order for them to process payment that you owe third parties for your parking space reservations, for valet tips you choose to provide, or for other payments permitted through the Services.
In addition, we may use your Personal Information or Usage Information that we collect about you:
How We Disclose Your Information.
We may share Personal Information and Usage Information we collect about you in the following circumstances:
Aggregate Data
We may share non-personally identifiable information, such as aggregated user statistics and log data, with third parties for industry analysis, demographic profiling, to deliver targeted advertising about other products or services, or for other business purposes.
Third-Party Service Providers
We use third parties to facilitate our Services, provide or perform certain aspects of the Services on our behalf, third parties to host the Services, design and/or operate the Services’ features, track the Services’ analytics, send text messages (including in order to collect unpaid fees), process payments, engage in anti-fraud and security measures, provide support, enable us to send you special offers, perform technical services, or perform other administrative services. We may provide these vendors with access to user information, including Personal Information; this information sharing is limited to only the information needed by the vendor to carry out the services they are performing for you or for us.
Data Analytics and Advertising Providers.
We may use third-party analytics and advertising service providers, including Google Analytics, to evaluate and provide us with information about the use of the Services and viewing of our content. We may share your Personal Information to create general data analytics regarding usage of our Services on an aggregate basis and without personal identifiers for the purpose of deriving learning insights as well as for marketing purposes. They may set and access their own cookies, web beacons, and embedded scripts on your Device, and they may otherwise collect or have access to information about you, including non-personally identifiable information.
Sweepstakes, Contests, and Promotions.
We may offer sweepstakes, contests, and other promotions (any, a “Promotion”) through the Services that may require registration. By participating in a Promotion, you are agreeing to official rules that govern that Promotion, which may contain specific requirements of you, including allowing the sponsor of the Promotion to use your name, voice, and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s official rules, such as on a winners list.
Administrative and Legal Reasons.
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. Thus, we may access, use, preserve, transfer, and disclose your information (including Personal Information), including disclosure to third parties such as government or law enforcement officials or private parties as we reasonably determine is necessary and appropriate:
Business Transfer.
We may share your information, including your Personal Information and Usage Information, with our parent, subsidiaries, and affiliates for internal reasons. We also reserve the right to disclose and transfer all such information to a subsequent owner, co-owner, or operator of the Services or applicable database or in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our membership interests and/or assets or other corporate change, including during the course of any due diligence process.
Choices Regarding Your Information.
Changing Information and Deleting Accounts.
You are responsible for maintaining the accuracy of the information you submit to us, such as your Personal Information provided as part of parking transactions and parking fees. If your Personal Information changes, you must correct, delete inaccuracies, or amend information by making the change on your user profile page or by contacting us at termsofuse@parkingmgt.com. We will use good-faith efforts to make requested changes in our then-active databases as soon as reasonably practicable.
Opting Out of Cookies and Behavioral Advertising.
Targeted advertising (also known as behavioral advertising) uses information collected regarding an individual’s web or mobile browsing behavior such as the pages they have visited or the searches they have made. This information is then used to select which advertisements should be displayed to a particular individual on websites other than our website(s). The information used for targeted advertising either comes from us or through third-party website publishers.
You can opt out of cookies on our website by adjusting your preferences here. You can refuse to accept cookies from our websites at any time by activating the setting on your browser which allows you to refuse cookies. If you would like to opt out of targeted advertising that occurs when visiting our third-party advertising publishers, please click here to access the NAI Opt-Out Page and learn about how to change browser settings and otherwise opt out of having your Personal Information shared for advertising purposes. Please note that this will opt you out of targeted ads from us and any other participating advertisers. If you opt out, you may continue to receive online advertising from us; however, these ads may not be as relevant to you.
In order for cookie opt-outs to work on your Device, your browser, app, or mobile device must be set to no longer accept cookies. If you delete cookies, buy a new Device, access our Services from a different device, log in under a different screen name, or change web browsers, you will need to opt out again. If your browser has scripting disabled, you do not need to opt out, as online behavioral advertising technology does not work when scripting is disabled. Please check your browser’s security settings to validate whether scripting is active or disabled.
Do Not Track.
Some web browsers include a “do not track” setting. These features are not yet uniform, however, so we do not currently respond to such features or signals. Therefore, if you select or turn on a “do not track” feature in your web browser, we and our third-party providers may continue collecting information about your online activities as described in this Privacy Policy.
Retention of Personal Information.
We will retain your Personal Information and Usage Information for as long as your account with the Services is active and, for the additional length of time, we determine it is needed to provide you Services or for other business or legal purposes. Even after your account is terminated, we will retain your Personal Information and Usage Information (including parking history and transaction history) as needed to comply with our legal and regulatory obligations, resolve disputes, conclude any activities related to cancellation of an account, investigate or prevent fraud and other inappropriate activity, to enforce our agreements, and for other business reasons. Even after information is deleted, it may be retained in backup or archive files consistent with our data retention policies.
U.S. State Consumer Privacy Notice.
Some U.S. states have privacy laws that require specific disclosures. If you reside in California, Colorado, Connecticut, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Montana, Virginia, or Utah and are a “consumer” (as defined by the privacy laws of those states), this section applies to you.
Personal Information We Collect and Disclose.
Generally, we collect, retain, use, and disclose your Personal Information for our business purposes and commercial purposes, which are described above in this Privacy Policy. The following chart provides information about the types of Personal Information that we have collected, the purposes for which we used the information, and the categories of third parties with whom we have shared this information in the last 12 months.
Type of Information | Business Purpose | Categories of Third-Party Recipients |
Identifiers: Name, unique personal identifier, online identifier, IP address, email address, license plate numbers, or similar identifiers. |
|
|
Consumer information in customer records: Name, address, phone number, and credit card number, or debit card number. Some Personal Information included in this category may overlap with other categories. |
|
|
Commercial information: Records of services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies; payment transaction history. |
|
|
Internet or other electronic network activity information: Browsing history, search history, information regarding an individual’s interaction with our services, software and emails, and electronic communication metadata. |
|
|
Geolocation data: IP addresses and Device location. |
|
|
Inferences: Inferences drawn from the information listed above to develop a profile about an individual. |
|
|
Sensitive Personal Information, such as debit or credit card information. |
|
|
We collect this information from sources described in the Information We Collect section, including directly from you, automatically when you access or use our Services, and from our Software. We will retain this information as described in the Retention of Personal Information section above.
Personal Information That We “Share,” “Sell,” or Use for “Targeted Advertising.”
We may use analytics and advertising technologies, including those provided by advertising partners that use your Personal Information to serve you targeted advertising that is based on your activity across our Services and third-party websites, apps, and services. While we do not disclose your Personal Information for money, these activities are considered “sales,” “sharing,” or “targeted advertising” under certain state privacy laws, and the table below provides more information about our practices. The following chart provides information about the types of Personal Information we have “sold,” “shared,” or used for targeted advertising, and the categories of third parties with whom we have shared this information in the last 12 months:
Type of Personal Information | Categories of Third-Party Recipients |
Identifiers: Online identifier and IP address. |
|
Commercial information: Records of Services purchased or considered, or other purchasing or consuming histories or tendencies. |
|
Internet or other electronic network activity information: Browsing history, search history, and information regarding an individual’s interaction with a website, application, or advertisement. |
|
We do not knowingly “sell,” “share,” or use Personal Information about consumers under the age of 18 for targeted advertising.
Your Rights.
Depending on where you live, you may have certain rights with respect to Personal Information that we have collected and used under certain circumstances, which may include the following rights:
We will not discriminate against you for exercising any of your privacy rights, including, but not limited to, by:
We may, however, charge a different price or rate, or provide a different level or quality of goods or services, if that difference is related to the value provided by your information.
Exercising Your Rights.
You can exercise your right to opt out of the “sale,” “sharing,” or use of your Personal Information for targeted advertising based on our use of analytics and advertising cookies and other technologies here. Residents of certain states can also opt out by configuring their browser to use a legally recognized universal choice signal, such as the Global Privacy Control. These methods are browser- and device-dependent.
To otherwise exercise your rights where they are available, or to submit an appeal if we have previously denied a request, you can use our webform or contact us using one of the methods described in How to Contact Us.
Residents of certain states may designate an authorized agent to make a request on their behalf. We will comply with requests made by authorized agents as required by applicable law. We will deny requests from agents that do not submit proof of authorization from you. To verify that an authorized agent has authority to act for you, we may require a copy of a power of attorney or require that you provide the authorized agent with written permission and verify your own identity with us.
When you or someone legally authorized to act on your behalf makes a request related to your Personal Information, you can expect the following:
Additional California Privacy Notices.
Under California law, our customers who are residents of California may request certain information about our disclosure of Personal Information during the prior calendar year to third parties for their direct marketing purposes. To make such a request, please write to us at the address set forth in How to Contact Us section in Section 1 above.
Alternatively, you may send us an email at termsofuse@parkingmgt.com with the words “California Privacy Rights” in the subject line.
Third-Party Content and Links To Third-Party Services.
The online- and mobile-based Services may contain content that is supplied by a third party, and those third parties may collect website usage information and your Device Identifier when webpages from any online or mobile Services are served to your browser. In addition, when you are using the Services, you may be directed to other sites or applications that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties. These other websites may send their own cookies to you, independently collect data, or solicit Personal Information and may or may not have their own published privacy policies. We encourage you to note when you leave our Services and to read the privacy statements of all third-party websites or applications before submitting any Personal Information to third parties.
Social Media Features.
Our online and mobile Services may include social media features, such as the Facebook Like button, and widgets such as a “Share This” button, or interactive mini-programs that run on our online and mobile Services. These features may collect your IP address, which page you are visiting on our online or mobile Services, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our online Services. Your interactions with these features and widgets are governed by the privacy policy of the company providing them.
Children’s Privacy.
Our Services are not directed to nor intended for use by individuals under the age of eighteen (18) (a “Child” or “Children”). By using our Services, you represent and warrant that you are not a Child. If you do not meet this age requirement, then you must not access or use our Services or provide any information to us. We do not knowingly collect Personal Information from Children. If we discover that we have collected Personal Information from a Child, we will take reasonable steps to delete that information. If you are a parent or guardian of a Child and believe he or she has disclosed Personal Information to us or if you otherwise think we have collected information from a Child through our Services, please contact us through one of the methods in the “How To Contact Us” section above. For more information about the Children’s Online Privacy Protection Act (COPPA), which applies to websites that direct their services to Children, please visit the Federal Trade Commission’s website https://www.ftc.gov/tips-advice/business-center/guidance/complying-coppa-frequently-asked-questions.
Security of Information.
The Personal Information and Usage Information we collect is stored within our databases, and we use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls, and SSL (Secure Socket Layers) for protecting your information, such as any portions of your credit card number which we may retain (we do not ourselves retain your entire credit card information). However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the internet or wireless communication, and any information you transmit to us you do at your own risk. We recommend that you not disclose your password to anyone.
Intended For Users in The United States.
Our Services are provided and operated from the United States and are intended only for users in the United States. By using the Services, you acknowledge and agree to the transfer of information to the United States and to the application of the laws of the United States.
California Workforce and Applicant Privacy Notice.
This section (the “California Workforce and Applicant Privacy Notice”) applies to our current and former employees or individual independent contractors (“Workforce Members”) and job applicants, (“Applicants”), who are California residents when the California Consumer Privacy Act (“CCPA”) covers our collection and use of your Personal Information in the employment context.
This California Workforce and Applicant Privacy Notice does not apply to our collection and use of Personal Information in a consumer or business-to-business capacity or to Personal Information collected about Workforce Members and Applicants who are not California residents. For more information on our collection and use of Personal Information, please see the U.S. State Consumer Privacy Notice and the remainder of this Privacy Policy.
Workforce Member and Applicant Personal Information We Collect and Disclose.
The following chart provides information about the types of Personal Information that we have collected from California Workforce Members and Applicants, the purposes for which we used the information, and the categories of third parties with whom we have shared this information in the last 12 months.
Type of Information | Business Purpose | Categories of Third-Party Recipients |
Identifiers: Real name, alias, postal address, Social Security number, driver’s license number, passport number, email address, or other similar identifiers.
|
|
|
Internet or other electronic network activity information: Browsing history, search history, information regarding an individual’s interaction with our services, software and emails, and electronic communication metadata. |
|
|
Geolocation data: IP addresses and Device location. |
|
|
Professional or employment-related information: Current or past job history or performance evaluations.
|
|
|
Sensitive Personal Information: Social Security number, driver’s license, state identification card, passport number; precise geolocation; consumer’s racial or ethnic origin, citizenship, or immigration status. |
|
|
We obtain the categories of Personal Information listed above from the following categories of sources:
Retention of Workforce Member and Applicant Personal Information.
We will retain California Workforce Member and Applicant Personal Information for the period reasonably necessary to perform the employment-related purposes described above and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.
Your Rights.
If you are a California Workforce Member or Applicant, you have following rights with respect to your Personal Information:
We will not discriminate against you for exercising any of these rights.
Exercising Your Rights.
California Workforce Members and Applicants may exercise their rights by using our webform or contacting us using one of the methods described in How to Contact Us.
California Workforce Members and Applicants may designate an authorized agent to make a request on their behalf. We will comply with requests made by authorized agents as required by applicable law. We will deny requests from agents that do not submit proof of authorization from you. To verify that an authorized agent has authority to act for you, we may require a copy of a power of attorney or require that you provide the authorized agent with written permission and verify your own identity with us.
When you or someone legally authorized to act on your behalf makes a request related to your Personal Information, you can expect the following:
© 2025 PMC
